Outside of music, Chou has served as the President of his own fashion brand PHANTACi since 2006. In 2007, Chou established his own record and management company JVR Music. Chou has embarked on six world tours, performing in cities around the world to more than 10 million spectators as of 2019. He has since further released twelve more studio albums, spawning a string of hit singles and gaining significant prominence in Asian communities such as Taiwan, Hong Kong SAR, China, Malaysia, and Singapore. The album won five Golden Melody Awards, including Album of the Year. Chou rose to fame with the release of his second studio album, Fantasy (范特西) (2001), which combined Western and Eastern music styles. In 2000, Chou released his debut studio album, Jay (2000), under the record company Alfa Music to moderate success. Dubbed the ' King of Mandopop', and having sold over 30 million records, Chou is one of the best-selling artists in the Greater China Area and is known for his work with lyricist Vincent Fang, with whom he has frequently collaborated on his music. Jay Chou ( traditional Chinese: 周杰倫 simplified Chinese: 周杰伦 pinyin: Zhōu Jiélún born 18 January 1979) is a Taiwanese singer, songwriter, record producer, actor, and television personality.